![]() ![]() ![]() Unlike the iPad, Surface had a keyboard and Office. The Surface was intended to out-iPad Apple's iPad, solving the puzzle of ease of use, security, and productivity. Ads all over the city invited the public to "click in", a reference to Surface's unusual, detachable keyboard cover. ![]() The October 2012 New York launch of Surface RT and Windows 8 was impactful. Former Windows president Steven Sinofsky presents Surface at the New York launch, October 2012 ![]()
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